Reaction Oilfield Supply fills retail void in Oxbow

Reaction Oilfield Supply is a new business operating in Oxbow. It’s the first Saskatchewan branch of the Nisku, Alberta-based retail store.

Located on Galloway Drive in the former C.E. Franklin building, Reaction opened for business July 6. Mike Gunderman, Saskatchewan Regional Manager for Reaction Oilfield Supply, wants the store to not only fill the void C.E. Franklin’s exit from town left behind, he wants to grow the business in order to meet expanding customer needs.

“We call it oilfield supply, but really it’s industrial supply,” said Mike. “A lot of it is geared toward the oilfield industry with pipefittings, valves and that sort of stuff. But I always sell it as anything from rags and paper towel to rig parts and pump jacks. We’ll put a little hardware into the mix if we have to; we’ll just react to whatever we have to.”

Gunderman’s 23 years of experience in the oilfield supply business combined with the growing oilfield presence in southeast Saskatchewan made opening an oilfield supply store in Oxbow a no-brainer. The opportunity to do so presented itself through mutual friends.

“I had an intention right from the start to put something back in here,” Mike explained. “The landlord who owns the building wanted a retail business in here for the town, so between the two of us we knew that something would be coming in, whether it would be strictly a hardware [store] or strictly a supply store. Hooking up with the Reaction group allows me to just be my own boss so I can go whichever way we have to go with it.”

Gunderman holds a strong belief that customers will drive Reaction’s stock. Ask, and he’ll bring it in, he said.

“We carry many products - janitorial supplies, commercial-type cleaning products, right down to chlorine for the farmers’ wells for shocking the water in their wells. There is nothing we can’t get. It’s more like ‘What don’t you sell?’ Well, we don’t sell elephants, there are laws against that,” Gunderman jokes.

Local support has been great so far, as Gunderman reports people are excited to see something new and something different – which is essential in order for this venture to succeed.

“In a perfect world, I’d like to see five people [working] here by the end of the year,” said Mike. “And, hopefully with the feedback from customers, we’ll get more product in and have a wider offering.”

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