The smallest market in the Canadian Hockey League is continuing to overcome the odds in building a financially stable position.

For the fourth time in five seasons the Swift Current Broncos have posted a profit.

The $140,000 profit doesn't come without some caveats.

Approximately $230,000 of their revenue came from their share of profits from the World Women's Curling Championship in Swift Current and the Memorial Cup in Red Deer.

"We are very pleased to be able to announce an overall profit," said Chairman of the Broncos board Liam Choo-Foo. "The club has never been in a stronger financial position than we are currently. Having said that it is somewhat misleading this year in that some extraordinary income from the World Curling and the Memorial Cup were really what created that profit. Had we just based it on our normal operations we are probably at a $90,000 loss."

The Broncos noted ticket sales were down as the team went through a down year and missed the playoffs.

"It really points to the fact that we are a ticket driven business," Choo-Foo said. "We need to do everything we can do to fill those seats. It just spills over into so many revenue streams for us whether it be concessions, alcohol sales, 50/50 sales whatever it may be. We need to do a better job. We have changed our whole game day experience, we have some new ticketing strategies in place and we're really excited about our new leader in Manny Viveiros and the brand and style of hockey he's going to bring and we hope the culimation of all of these things will fill that rink."

If the Broncos could average between 2300 and 2400 tickets sold per game Choo-Foo is confident they wouldn't need to rely on any outside revenue or playoffs to make a profit. Their goal is to find different ways to make the game attractive without relying entirely on wins and losses.

"We took this off season to create some new things to do," said Broncos Director of Business Operations Dianne Sletten. "We are doing a nine game rotations where people are seeing something different every game. Some of these promotions people will have a chance to win a large number of dollars."

Season ticket numbers are down for this season compared to 2015-16 although Sletten noted an increase in flex pack purchases. The Broncos are cognizant of the impact some economic factors in certain sectors have had on sales and sponsorships.

They are planning some different group offers and ticket packages to push more people through the door as well.

The Broncos noted staffing is their biggest cost every year at approximately $800,000. Choo-Foo said despite their re-organization this summer they would be very careful before cutting any staffing costs so as to not handcuff the hockey or business operations.

The hockey club has posted solid financial numbers ever since a $200,000 loss in the 2010-11 season and the implementation of their new strategic plan.