A new study reveals how much of a financial impact a WHL franchise like the Broncos can have on a community.
The study by UBC Okanagan Professor Kenneth Carlaw pegged the annual direct economic impact of the Rockets on Kelowna at nearly $4 million.
The report also states the indirect impact is $31 million.
The study was commissioned by the Rockets.
Similar work in 2009 pegged the annual impact of the Blades in Saskatoon at $10.8 million.
Click here to read more about the study on the DubNation blog.