Frontier Days 2016 is finally here! The weekend started with the WW Smith Insurance kick-off pancake breakfast at Market Square, and continues with the Kiddies Day Parade at 4:00pm, and Link Union and Shaunavon's Hunter Brothers at the grandstand at 8:00pm, sponsored by Robertson Family Group.

Tracey Stevenson from the Swift Current Ag & Ex and Frontier Days Ambassador Lexi Hicks joined us in studio to fill us in on the fun!

We also wrapped up Fair Fact or Fiction this morning, with Kathleen upgrading her prize of CCA Rodeo tickets and iRide passes that she won in the game last week, to the complete Frontier Days prize package which includes tickets to all of the grandstand shows, and another set of rodeo tickets and iRide passes!

We will be part of the fun all weekend, so say hi when you see us at the fair and in the parade on Friday, and stop by our Knight Nissan trailer at Kinetic Exhibition Park, where Colin and Britt will be broadcasting live from on Thursday and Friday afternoon! You can also enter our draw for a chance to win great prizes from Golden West, including tickets to see Blink-182 with the Used live in concert at Saskatoon's SaskTel Centre on July 8th! is Swift Current's only source for community news and information such as weather and classifieds.

Connect with Magic 97

Contact Magic 97.1

Here's how to get in touch:

News Room:(306) 773-6397
Office:(306) 773-4605
Listener Line:(306) 773-0971
Toll Free: (800) 821-8073

Email us in the studio
Email the Station Manager
300 - 198 1st Ave NE
Swift Current, SK
S9H 2B2




Magic 97.1 is a proud part of Golden West Broadcasting Ltd.