Welcome to the Magic 97 Radio blog.  Check back often for local content, observations, events and whatever else we can jam in here.  You can also check Switzer's blog which has a link on the right.


Magic Matrimony

Magic 97 is happy to present the Lasting Impressions Wedding Show Sunday afternoon at 1pm.  It's at the Sky Center...Switzer is hosting.  Get advanced tickets at the Glass Slipper Spa, Body fit and the Lasting Impressions Studio...which is by the post office.  Listen to Magic 97 for more details. 


Ryan Switzer and the Magic Morning Show! 

Swift Current’s longest serving radio personality is Ryan Switzer.  No one else will take him!  Magic mornings with Ryan Switzer, Monday to Friday  from 6am to noon.    Call the Magic morning show at 773-0971.  Magic has the most winning in the morning!  You can sometimes win a prize, just for calling in birthdays and anniversaries.  


The Most Winning in the Morning

 We said “winning”, not whining! Every weekday, Magic 97 gives you more chances to win.  I Spy Monday, 5 in 10 Tuesday, The BP’s word of the day on Wednesday, The Big Hair Ballad of the Week on Thursday and the Buffalo Brew Pub Brain Buster on Friday.


SwiftCurrentOnline.com is Swift Current's only source for community news and information such as weather and classifieds.

Connect with Magic 97

Contact Magic 97.1

Here's how to get in touch:

News Room:(306) 773-6397
Office:(306) 773-4605
Listener Line:(306) 773-0971
Toll Free: (800) 821-8073

Email us in the studio
Email the Station Manager
300 - 198 1st Ave NE
Swift Current, SK
S9H 2B2




Magic 97.1 is a proud part of Golden West Broadcasting Ltd.