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What's Happening

Preparations Continue for Remembrance Day Events

Canadians will come together to remember those who fought, and continue to fight to protect our freedom this Sunday, Remembrance Day. This year it will have a special significance as November 11,…

57's Holding AGM on Nov 13

It's certainly not baseball weather out there, but the Swift Current 57's are getting set for a new season and are holding the Annual General Meeting on Tuesday, November 13 at 7:00pm from the Modern…

57's Hosting Poker Tourney on Nov 17

The Swift Current 57's are putting on their annual Texas Hold 'Em Poker Tournament on Saturday, November 17, at the Coast Hotel Swift Current, formerly known as the Days Inn. The tournament has a…

Your AT40 Top Five - Nov 3-4

Maroon 5 and Cardi B's "Girls Like You" continued its dominance on the American Top 40 this weekend, claiming the top spot for a 12th week in a row!

Say Hi to HelloGoodBuy

You're probably wondering, what is HelloGoodBuy? It's your new way to sell used items online, as well as browse for 'good buys' in the area. It's very easy to post your items on HelloGoodBuy, and…

Every Donation Matters: Radiothon for Healthcare Starts This Afternoon

The Pharmasave Radiothon for Healthcare returns for another year this afternoon on Magic 97 and our other Golden West stations in Swift Current, to raise money for the Dr. Noble Irwin Regional…

Hot New Music - Nov 1

Here's the hot new music coming your way on Magic 97!

Congratulations to our Sputtergotch Golden Ticket Winner for October!

We gave out an extra special treat on Halloween to a lucky October birthday with our Sputtergotch Toy Company Golden Ticket Draw! All of our birthday of the day winners, who have already won $10…

Youth Groups Taking Part in Halloween Food Drive Tonight

While many kids in the southwest will be dressing up and going out looking for candy on Halloween night, some youth in Swift Current will be trick-or-treating for a good cause in the annual Halloween…

Something for Everyone at the 52nd Swift Current Hobby, Craft & Gun Show

One of the community's most well-known traditions returns this weekend as the 52nd Swift Current Hobby, Craft & Gun Show takes place Saturday and Sunday at the Stockade Building. This fall's show…

Fun in Kyle for the Classroom of the Month!

On Monday, Colin and Tanner made a visit to Kyle to see our Len's Plumbing & Heating Classroom of the Month for October, Miss Grassing's Grade 5/6 class at Kyle Composite School! The kids enjoyed the…

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News Room:(306) 773-6397
Office:(306) 773-4605
Listener Line:(306) 773-0971
Toll Free: (800) 821-8073

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300 - 198 1st Ave NE
Swift Current, SK
S9H 2B2




Magic 97.1 is a proud part of Golden West Broadcasting Ltd.