Two long-time businesses in Swift Current have stepped forward to work in partnership as the presenting sponsor for this year's Canadian Cowboys Association Finals Rodeo taking place in September.

Chair of the CCA Finals Rodeo committee, Bob Hope reveals this year's presenting sponsor.

"So this year we are very fortunate to have Robertson Implements and New Holland Agriculture as our major sponsor at the Canadian Cowboys Association Rodeo here in Swift Current in September."

Hope says that both businesses do lots of marketing, promotions, advertising, and sponsorship in the city. 

Hope adds that sponsorship is critical for putting on events and says they are very pleased to be able to work with this year's presenting sponsor. Additionally, Hope says that bringing in the rodeo or any event is significant to the city's economy and it's critical that we get back to doing some things. 

Due to the uncertainty surrounding crowds and covid restrictions Hope says the event could not be held in the Iplex and so instead it will be held at the Magnus Newland Arena on the Kinetic Park Exhibition Grounds.

Hope details what spectators can expect from this year's event.

"The finals rodeo brings in the top ten. So in each of the rodeo events, whether it's saddle bronc, ladies barrel racing or bull riding. It's the top ten from the season that qualifies to come to this rodeo."

In addition, selections are also made from the year's best livestock such as best bucking horse, best bulls, cows for calf roping, and steers for steer wrestling. 

Hope says it's a professional and high-quality rodeo and they are hoping to bring an event in that allows people to relax and do something different and socialize. 

If you are interested in becoming involved in the CCA Event Finals Rodeo as a sponsor or volunteer please call 306-778-2787 or email communityservices@swiftcurrent.ca