Tim Horton's Roll Up The Rim is going completely digital this year. 

As part of the 2021 game every roll wins and the ", Please Play Again" message has been retired. 

Guests will earn one or more rolls on eligible purchases by scanning for Tim's Rewards using Tim Horton's app or the physical Tim's Rewards card. 

This year's contest has the largest prize pool yet and will run from March 8th through to April 4th. 

How do you feel about the contest going digital this year? Whether you love it or hate it at least every roll this year will be a winner! 

That being said I will say there was something oddly satisfying about finishing your beverage and physically rolling up the edge of the cup to find out if you were a winner. And of course, the occasional time when you finish your beverage and throw away your cup forgetting to check if you were a winner and then spending the rest of your life wondering if you had just thrown away a car.