It's a public education campaign to raise awareness of the harmful effects of tobacco.

     Saskatchewan Minister of Health, Don McMorris says they are especially trying to send the message to our youth as they try to limit the number of people who start smoking.

     McMorris explains that Saskatchewan youth have been involved in selecting non-smoking advertisments.  Students in Grades 6 to 12 were given the opportunity to view and vote on some of the best international, American, and Canadian anti-tobacco television ads.

     Two hundred fifty-seven schools in Saskatchewan participated in the year's View and Vote program, which generated 14,000 student ballets.  Nearly 3,200 students rated the Australian ad "Mouth Cancer" as Most Effective.  This ad will be aired on Saskatchewan television stations starting January 17th during the National Non-Smoking Week.

     McMorris adds that the government wants to make sure the youth of our province make healthy life choices.